Subject Recruitment
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Times and dates are not published here as they are subject to change leading up to the conference.
Recruitment Specialist: The Missing Link in Clinical Research SP786
Gone are the days of passive approaches to recruitment and enrollment. This session will bring together the expertise of four seasoned professionals to help site personnel actively engage and lead discussions around recruitment and enrollment. The panel will demonstrate why active enrollment and recruitment is critical to success, and through case studies, sharing of experiences and a mock study initiation meeting, will provide the audience with the background, tools and experience on how to institute an active recruitment and enrollment process leading to increased success.
SPEAKER(S): Beth Harper, MBA, Chief Clinical Officer, Centerphase Solutions, Inc.; Charles Rathmann, Director, Recruitment Enhancement Core, Washington University School of Medicine; Jeffree Itrich, MSW, MJ, Senior Communications Specialist, UCSD, Alzheimer's Disease Cooperative Study; Matthew Lester, MBA, MHA, Director, Huron Consulting Group
LEVEL: Intermediate
La Sangre Latina: The New Force in Study Participation S761
Latinos are the fastest growing ethnic group in the US, that’s a fact. From here, the facts get murky. One survey claims Latinos are early adopters of technology, and another states they rely on personal interaction, making them one of the least likely groups to use the Internet for healthcare information. What’s true? Do you provide text appointment reminders? Do you invest in a Spanish translation of your website? This session presents results from study coordinator-conducted surveys with Latino clinical trial subjects, and screens interviews with patients on topics that impact enrollment and compliance. If Latinos in your community haven’t influenced how you approach enrollment, they will. What practical changes do you make at your site to welcome Latino subjects? Areas covered by this session include language, health literacy, cultural mores, and socio-economic factors, and how these aspects of Latino life impact the way your site recruits patients and ensures subjects complete.
SPEAKER(S): Carmen Gonzalez, JD, Manager, Strategy and Communications, Healthcare Communications Group
LEVEL: Core
How to Create a Subject Recruitment Website That Works S747
According to the Pew Internet and American Life Project*, 61% of American adults look online for health information each year. And 15% of American adults actively look online for experimental treatments or medicines. This interactive session shows how to create content on your website that engages these people powerfully. In doing so, it explains why effective online recruitment involves adopting practices developed in the world of consumer brand marketing. On that note, it starts by exploring the importance of understanding the target audience. It then explains how to create detailed content that lay people can find, understand and use. The session ends by looking at the regulatory framework governing web-based subject recruitment. *‘The Social Life of Health Information’ June 2009.
SPEAKER(S): Tim Benjamin, Managing Director, TreatmentTrials.com
LEVEL: Intermediate
Recruit to Retain: Mitigating Enrollment Risk Factors S785
Why do qualified subjects lose motivation and fail to complete studies? Why do they choose one study over another when the aims seem very similar? Patients volunteer for a multitude of reasons, not all of them well aligned to long-term commitment and goals. This session will show you how detect positive patient behaviors at screening, whether you are evaluating database patients or those recruited from advertising. Learn to screen against criteria efficiently, and ask open-ended questions that will uncover unrealistic expectations, conflicts and past behavior that may be predictive of compliance for your study. Have subject withdrawals taken you by surprise? Learn to devise and implement a high-impact, no-nonsense checklist system with easy questions that can be incorporated into normal subject conversations at very study visit. Study staff is quickly alerted to at-risk behavior and can provide an individualized path to retention.
SPEAKER(S): Kelley McNamara, International Client Services Manager, Healthcare Communications Group
LEVEL: Core
Increasing Predictable Site Enrollment Success S756
Whether you are a small private practice or a large academic medical center; whether the sponsor is providing recruitment support or not, enrollment is critical to success. However, it is often disjointed, un-managed, and the result of individual efforts. As a result, most sites are not successful. This session will focus on the potential for enrollment management to increase success. We will explore a number of considerations and practical steps that sites can undertake to ensure a greater likelihood for enrollment success.
SPEAKER(S): Charles Rathmann, Director, Recruitment Enhancement Core, Washington University School of Medicine; Matthew Lester, MBA, MHA, Director, Huron Consulting Group
LEVEL: Intermediate
Electronic Health Records to Optimize Trial Recruitment S722
The speakers have implemented procedures to allow the use of the EHR in order to help identify studies for which their institution can successfully recruit (ie, study feasibility), and to pre-screen the EHR to identify potentially eligible patients who meet broad inclusion and exclusion criteria . This session will illustrate the capabilities and limitations of using the EHR for study feasibility and subject recruitment and explain strategies to maintain subject privacy. Lessons learned from implementing these processes will be reviewed. The target audience includes clinical research staff that have (or will soon have) access to electronic health records, and sponsor personnel responsible for site selection and recruitment.
SPEAKER(S): Kristina Evans, MPH, Project Manager, Geisinger Health System
LEVEL: Intermediate
Expanding Your Community Enrollment Networks S731
When your database falls short and advertising fizzles, how do you reach enrollment goals? Recruiting the most wayward patients often brings more than improved metrics, it can lead to a renewed sense of purpose. Welcoming patients most in need—those without insurance, on public assistance or recently released from in-patient treatment—expands your professional network and raises the stature of your site in the community. Learn how to partner with patient advocates at social service agencies, foundations, clinics and county hospitals. Cultivate relationships with community icons at non-traditional gateways such as food co-ops, shelters, legal aid and group homes. Build alliances with businesses such a barbershops and salons. This session also shows ways to renew old, and foster new, professional relationships through mail, social media, presentations, sponsorships and Sub-I designations.
SPEAKER(S): Kelley McNamara, International Client Services Manager, Healthcare Communications Group
LEVEL: Core
Twitter and Patient Recruitment: Learn It, Use It & Track It S810
Maybe you have heard of Twitter, but do you know how it actually works and how to integrate it into your patient recruitment tool kit? This session demonstrates how to harness this growing social media site in attracting qualified study subjects. If you have never tweeted, this session starts right at the beginning, describing how it works, what the jargon is, and most importantly, what its etiquette requires. From this foundation, learn how to develop IRB-approved messages, post them and enhance your recruitment aims. This session showcases examples of patient recruitment approaches that integrate Twitter, including “the good, bad and the ugly.” Gain an appreciation of which disease indications are best suited for the Twitter medium. Obtain an overview of third party tools that can best help track the impact of your recruitment tweeting activities. Become a Twitter pro, fortified with all the essentials to launch your own successful recruitment tweeting effort.
SPEAKER(S): Carmen Gonzalez, JD, Manager, Strategy and Communications, Healthcare Communications Group
LEVEL: Core